Building your Zebra

For Strategy on Scoring Read: Building Your Zebra eBook

Change score descriptions

1. Select Admin (from the left navigation menu) | Zebra Attributes
2. Click on the first attribute, Organization Profile so the row is highlighted
3. The new section that opens below contains the descriptions for each score from 0 to 4
4. Score 0 is a description of the anti zebra, all the warning signs that would indicate walking away, or a change of approach.
   • Click Edit
   • In the new window, change the Description of score 0
   • Click Save and the window will close
   • Note: If you run out of space for your description proceed to Add an extended description
5. Score 4 is the description for your perfect customer. At a minimum you should have a description for Score 0 and Score 4 for each attribute.
6. Repeat these steps for each attribute.

Add an extended description

1. Select Admin (from the left navigation menu) | Zebra Attributes
2. Click on the first attribute, Organization Profile so the row is highlighted
3. In the same row, click Edit
4. Best Case Scenario allows you to add a longer description to Score 4
5. Worst Case Scenario allows you to add a longer description to Score 0
6. Enter your new descriptions and click Save